brandNEW is a test-platform that offers foreign fashion brands a revolutionary and inexpensive way to explore and experience the Dutch market. Fashion brands are given the opportunity to find out in a ‘real life’ situation if a venture in the Dutch market is worthwhile.
We will showcase and sell foreign fashion brands that are considering entering the Dutch market in 6 prominent stores all over the Netherlands (Amsterdam, Rotterdam, Arnhem, Den Haag, Maastricht, Breda). For 4 - 6 months we will promote the brand to the Dutch fashionistas (consumers), fashion buyers and the fashion press. We will ensure that the brand receives a lot of publicity and attention in this short period of time.
By collecting reactions and feedback of consumers, buyers and the press, we are able to give the brand a good idea of the potential demand for the brand in the Dutch market. We will also track sales figures and provide the brand with an insight report on the Dutch consumers. Together this allows the fashion brand to make an informed choice on whether or not to enter the Dutch market. And, if the brand decides to enter, a good first impression is already established.
retail, fashion, research, insights, the Netherlands