Boaz Babai

Current

• Founder & CEO at ARPU~UP

Past

• Web Marketing Manager at ControlGuard
• Strategy Marketing Analyst at Commil
• Editor and Columnist at TheMarker

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Education

• The Interdisciplinary Center
• The Hebrew University
• The Hebrew University

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Recommended

1 person has recommended Boaz

Connections

358 connections

Industry

Marketing and Advertising

Websites

• ARPU~UP-Social Media Marketing
• Blog - Israel Tech News
• Twitter - IsraelTechNews

Boaz Babai’s Summary

Boaz Babai is the Founder & CEO of ARPU~UP, a Web Marketing Strategy & Search Engine Optimization consulting firm. ARPU~UP is providing award-winning Internet Marketing and Digital Identity Creation Strategies to innovative business startup companies in Israel, Europe and US.

ARPU~UP is currently providing internet marketing consulting services to leading business companies such as:

> Perfecto Mobile - a provider of mobile application testing services.

> Aerotel Medical Systems - leading suppliers of advanced remote monitoring solutions for personal telehealth & telecare.

> innerActive Smart Media - Ad-funded mobile advertising solution provider.

> JagagMobile - Innovative provider of mobile content tool.

In the last two years ARPU~UP successfully completed online marketing projects for those innovative startups:

> DeveloPrint - a one-stop-shop service provider specializing in integrating, managing and customizing mass digital print solutions and services.

> DBSophic - a developer of innovative software solutions for database performance optimization.

> C-Boot - a developer of advance compression therapy products for the mobile patient.

> Mobixell Networks - Leading provider of advanced mobile multimedia solutions.

> Sportingo - User-Generetad Content sports community website.

> MetaCafe - Web 2.0 video sharing startup company.

> SupportSpace - Innovative online tech support stratup.

> Come2Play - a provider of White Label multiplayer casual flash games platform.

As a leading social marketing strategist in Israel, Babai is a senior lecturer about Web 2.0 and new media marketing at the Interdisciplinary Center (IDC).

Babai holds MA degree in International Relationship from the Hebrew University, Jerusalem, and MBA in Finance from IDC, Herzeliya.

Boaz Babai’s Specialties:

Web Marketing Strategy | Social Networking Marketing (Twitter, Facebook & LinkedIn) | Word of Mouth Marketing (WoMM) | Automatic Web Marketing | Mobile Apps Marketing | Search Engine Marketing (SEM) | Natural Search Engine Optimization (SEO) | Web Content Management | Social Media Optimization (SMO) | PPC Campaigns Management | Corporate Blog Marketing | Press Release (PR) Optimization & Internet Delivery | Smart Guerrilla Marketing (Digg, Yahoo Answer, StumbleUpon, Reddit).

Boaz Babai’s Experience

• Founder & CEO

  ARPU~UP

  (Marketing and Advertising industry)

  October 2003 — Present (6 years 3 months)

  ARPU-UP provides an effective method of driving highly targeted visitors to web sites using web marketing techniques, including Natural SEO, Pay-Per-Click (PPC) advertising campaigns, Press Release optimization and online distribution (PR-SEO), blog marketing and smart guerrilla marketing solutions.

• Web Marketing Manager

  ControlGuard

  (Privately Held; Computer & Network Security industry)

  October 2008 — December 2008 (3 months)

• Strategy Marketing Analyst

  Commil

  (Privately Held; 11-50 employees; Wireless industry)

  October 2003 — June 2004 (9 months)

  - Responsible for all aspects of market research in support of marketing, sales, product development and strategic planning activities.
  - Analyzing Mergers and Acquisitions (M&A) opportunities and partnership strategy.
  - Gather and analyze information about competition, customers, markets, and technology trends.
  - Managing the marketing communication activities, including White Papers, Data sheets, Presentations and search engine optimization.

• Editor and Columnist

  TheMarker

  (Privately Held; 51-200 employees; Online Media industry)

  April 2001 — February 2003 (1 year 11 months)

  News Editor of the High-Tech & Venture Capital desk
  Writing columns and magazine articles about startup companies and emerging new technologies

Boaz Babai’s Education

• The Interdisciplinary Center

  MBA , Finance , 2002 — 2004

• The Hebrew University

  MA degree , International Relation & European Studies , 1991 — 1995

• The Hebrew University

  BA , International Relation and Inter-American and Spanish Studies , 1987 — 1990

  Professional Courses
  
  2004 –Executive MBA Seminar, NYU Stern, The Caesarea-IDC program in Global Capital Markets and Risk Management.
  
  1998 - Meitav - Asset Management Consulting course.
  
  1997 - Seminar for training consultant preparation application for European Union Research Technology and Development Programs.

Additional Information

Boaz Babai’s Websites:

• ARPU~UP-Social Media Marketing
• Blog - Israel Tech News
• Twitter - IsraelTechNews

Boaz Babai’s Interests:

Social Media Networking, Viral Marketing, Mobile trends, Jazz, Flamenco, Tango and Brazilian Music, Latin American literature, Gardening and Wine.

Boaz Babai’s Groups:

•    Medical Device Networkers
•    Inbound Marketers - For Marketing Professionals
•    MobileMonday
•    Web 2.0
•    Business 3.0™
•    Guerrilla Marketing Tips for Small Businesses
•    MBA Alumni & Students at IDC
•    Technology Marketing Community
•    Online Advertising Professionals
•    ThoseinMedia
•    IMM 2.0 - Intelligent Mobile Marketing (+10000 members) Join now!
•    TechAviv
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Mobile Content
•    Social Media Today
•    Mobile Telecoms industry group
•    Mobile Software Development Group
•    Telemedicine & E-Health
•    iPhone Developers - www.iPhoneintouch.com
•    Ecommerce and Online Marketing Experts
•    Europe 2.0 - web 2.0, startups, funding, & entrepreneurship in Europe
•    Media Professionals Worldwide
•    Medical Devices Group
•    Cleantech Israel
•    Israel High Tech (10,000+ members)
•    Medical Device Development, Marketing And Sales
•    Fitness and Health Professionals
•    IDC Entrepreneurs
•    Mobile start-ups - 7,000+ members and growing!
•    Mobile Advertising
•    Symbian Foundation Networking - 2000+ members & growing
•    Mobile VAS and Content - Professionals
•    Wavefront Community
•    Mobile World Congress - Get connected in 2010
•    Israel Medical Device Group
•    Vodafone Enterprise Mobile Applications
•    Alumni and Students of IDC
•    WatchDox Followers
•    App Stores
•    Android Apps
•    Mobiquest Mobile Test Centre Singapore
•    iPhone & Android Applications: Marketing & Outsourcing
•    Mobile Applications (Java, Symbian, Windows Mobile, Blackberry, Android)
•    Perfecto Mobile
•    Mobile Strategy
•    Aerotel Medical Systems
•    Mobile Games and Applications
•    Droid Phone Users Group
•    Mobile and Handheld Technology Accessibility Forum

Boaz Babai’s Contact Settings

Interested In:

• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch