Elan Perach

Current

Online Marketing Manager at R2Net LLC (DBA JamesAllen.com)
Search Engine Marketing (SEM), Pay Per Click (PPC) Expert at PPCPROZ

Past

Google Adwords PPC Account Manager at JamesAllen.com
SEM Specialist at PPC expert at BForex.com
Guitar teacher at Freelance

Photographer at Freelance

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1 more...

Education

JamesAllen.com - PPC Apprentice
Google Online University
Metro West High School, Ra'anana

NOAM - Youth Movement
Additional interests and activities

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2 more...

Recommended

5 people have recommended Elan

Connections

500+ connections

Industry

Marketing and Advertising

Elan Perach’s Summary

I have over three years experience in online marketing with a focus on Google Adwords Pay Per click advertising. Over the years, I am continually amazed and astounded by the power of PPC advertising, due to its advanced and precise nature. Unlike traditional forms of marketing: TV, print and radio, that can not accurately calculate ROI, PPC is extremely accurate. It is a priority for me to keep up with the latest developments in the PPC industry, I read many blogs, participate in twitter and share information at blog.ppcproz.com

My PPC expertise includes:
• Fast and efficient work flow integration between Adwords Editor and Excel, A vital technique for creating and managing large scale accounts.
• In-depth keyword research and brainstorming to find all of the keywords relevant to the client.
• Structuring accounts according to Quality Score best practice.
• Account/Campaign/Adgroup/Keyword/Budget setup.
• A/B Ad Split Testing for optimal CTR, conversion rates and most importantly CPA/CPL.
• A/B Split Testing Landing Pages.
• Landing page reports for converting keywords/adgroups.
• Regular Search Query Reporting - adding new phrase/exact kws.
• Adding negative keywords.
• Bid Management for optimal ROI according to goal CPA (Bid = conversion rate X CPA)
• Google Analytics - tracking exact search queries, user behavior and conversion funnels to learn and help optimize PPC campaigns.
• Keyword Research/intelligence - legally observing the work of competitors using Spyfu, Google Keyword Tool, Compete, Keyword Discovery, Wordtracker and PPC Web Spy.
• Social Media Marketing - Using online social platforms such as Facebook, Myspace and Twitter to create a following and a status of "authority".
• Blog sites - Creating and designing blogs.

Elan Perach’s Specialties:

PPC, SMO, Adwords, Excel, Adwords Editor, Yahoo, Google Analytics, Conversion, Landing Pages Optimizations, Keyword Research, Ad Text copy, Advanced bid optimization.

Elan Perach’s Experience

Online Marketing Manager

R2Net LLC (DBA JamesAllen.com)

(Privately Held; Retail industry)

March 2009 — Present (10 months)

SEO, Social Media, Google Adwords, on site optimization and everything in between.
Search Engine Marketing (SEM), Pay Per Click (PPC) Expert

PPCPROZ

(Marketing and Advertising industry)

March 2005 — Present (4 years 10 months)

PPC Agency, providing medium to large companies with a complete PPC management service, committed to achieving client ROI goals and keeping up-to-date with latest developements in the pay per click industry.

Some of our clients: JDate.co.uk, Date.co.uk, EyClick.com, IsraeliWineDirect.com, TripCart.com and more...
Google Adwords PPC Account Manager

JamesAllen.com

(Luxury Goods & Jewelry industry)

September 2007 — September 2008 (1 year 1 month)

Adwords account manager for JamesAllen.com - a large E-Commerce Site in the jewelry industry selling diamond engagement rings. As an apprentice for Shay Nir, I managed all spects of PPC for this company.
SEM Specialist

PPC expert at BForex.com

(Financial Services industry)

April 2008 — August 2008 (5 months)

In-house PPC account manager working with fellow online advertising professionals in the marketing department, driving quality traffic to BForex.com, our main focus was on South America.
Guitar teacher

Freelance

(Music industry)

June 2004 — April 2008 (3 years 11 months)

Teaching beginner - intermediate guitar players the essentials of guitar playing. Starting by teaching the students correct technique & breaking bad habits they may have had. For more advanced students I move on to teaching them advanced music theory, scales & Improvising.
Photographer

Freelance

(Photography industry)

February 2005 — February 2007 (2 years 1 month)

After studying black and white photography for two years, I purchased a professional DSLR digital camera and expanded the different types of photography I do. During the past four years, I have been shooting for personal pleasure and also worked as a professional photographer at various events. During 2008, I have exhibited and sold in exhibitions in Kfar Saba and Raanana. I have also created Bar/Bat Mitzvah photo collages, and life-size posters.

Elan Perach’s Education

JamesAllen.com - PPC Apprentice

PPC Expert , Advanced PPC Advertising , 2007 — 2008

Keyword research, Advanced PPC methods, Writing text copy, Conversion optimization, A/B split testing, Search query reports, Negative keywords.

Activities and Societies:

After setting up and managing a few small budget Adwords accounts and finishing the Online Google Adwords University, Shay Nir taught me advanced PPC techniques for creating and managing bid budget PPC campaigns. All of the learning was done on a live account for JamesAllen.com. Later, I went on to work for Shay at BForex.com where he is the VP manager of marketing.
Google Online University

Adwords Qualified company , Pay Per Click Marketing , 2006 — 2007

Activities and Societies:

While managing some small budget Adwords PPC accounts, I went through all of the online Google Adwords tutorials to learn and understand the system to the fullest degree.

After passing the Google Adwords exam with a score of 91%, I have become a Adwords qualified individual.
Metro West High School, Ra'anana

High School , Photography, Music, Philosophy , 2002 — 2005

Activities and Societies:

During high school I had three majors which included music, photography and philosophy in addition to the regular course of studies. I formed a band called "Atlas" in which I was the lead guitarist and singer. We won the local Ra'anana "war of the bands" contest, and performed on the main stage before 18,000 people on Yom Ha'atzmaut, 2005.
NOAM - Youth Movement

Counselor , Leadership, Youth Guidance, Judaism , 1995 — 2005

Activities and Societies:

NOAM - is a conservative youth movement where I participated as a member, counselor, and volunteered with 10 others on Kibbutz Keturah for six months.
Additional interests and activities

2000 — 2004

Activities and Societies:

Hobby webmaster/creator/graphic design; http://www.elanperach.com/2008/03/elan-perach-building-websites.html

Languages:
English - mother tongue
Hebrew - mother tongue

Sports - running, swimming, biking, bowling, basketball, squash (participated in the 2000 Maccabiah games)
Community service - volunteered with physically challenged adults in Ra'anana, NOAM counselor, Kibbutz Keturah volunteer.