Founder & CEO, Kehalim Ltd. and SEO Consultant
Israel
- Current
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- Founder & CEO at Kehalim
- Past
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- SEO Consultant at SundaySky
- SEO Consultant at Polls Boutique
- SEO Consultant at Footbo.com
- SEO Consultant at OurParents, Inc.
- SEO Consultant at BloggersBase
- SEO Consultant at Oberon Media
- SEO Consultant at Wize.com
- SEO Consultant at Metacafe
- SEO Consultant at Electronic Arts
- SEO Consultant at Shvoong.com
- SEO Consultant at Gizmoz
- SEO Consultant at Answers.com
- SEO Consultant at Sportingo
- SEO Consultant at fring
- SEO Consultant at IncrediMail
- SEO Consultant at Browzwear
- SEO Consultant at The Washington Post
- SEO Consultant at SpeedBit
- SEO Consultant at Hotbar.com
- Education
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- Ha'Universita Ha'Petuha
- Recommended
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1 person has recommended Michael - Connections
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227
connections
- Industry
- Internet
- Websites
Michael Lugassy’s Summary
Doing web and IT for 15 years now, started as a developer of e-commerce and client-server software. Developed 2find, a morphological search engine and news crawler. Built data-mining tools for DRG. Open-source enthusiastic and long (long) time SEO consultant for dozens of web startups. Currently bootstrapping Kehalim, a contextual affiliate platform.
Michael Lugassy’s Specialties:
Advanced SEO
Michael Lugassy’s Experience
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Founder & CEO
Kehalim
(Information Technology and Services industry)
2006 — Present (4 years )
Kehalim is a contextual & semantic monetization platform that fully automates publishers’ interaction with affiliate networks. Kehalim (Hebrew for “Audiences”) matches users’ geography, interests and specifically content displayed to the most relevant, highest-paying affiliate offers.
Publishers are exempt from tedious affiliate tasks and do not need to worry about selecting, monitoring or expiring campaigns, negotiating with merchants or even signing up on the various networks. They are given complete, transparent reporting about their impressions, earnings and can track CTR/EPC and eCPM metrics for each of their selected channels.
Kehalim is very flexible in the way ads are matched, triggered, located and displayed. Any real-estate on any platform (web, software, mobile, email, chat rooms, etc.) can be optimized with either image, flash, text and/or product ads.
Integration is easy, simply include a one line JavaScript code or monetize apps based on open-API.
Overall, Kehalim simplifies the process for monetizing CPA (Cost Per Action) similar to how Google AdSense simplified CPC and RightMedia simplified CPM, so publishers can just concentrate on bringing more content. -
SEO Consultant
Fixya.com
(Privately Held; Internet industry)
May 2006 — February 2010 (3 years 10 months)
Leading advanced search engine optimization with focus on UGC and organic growth
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SEO Consultant
Yedda
(Privately Held; Internet industry)
October 2009 — January 2010 (4 months)
Advising on infrastructural SEO and search-engine-friendly design with focus on UGC
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SEO Consultant
iMedix
(Privately Held; Internet industry)
April 2009 — January 2010 (10 months)
Leading search engine optimization efforts for e-health UGC
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SEO Consultant
SundaySky
(Privately Held; Internet industry)
August 2009 — December 2009 (5 months)
Leading search engine optimization efforts with focus on infrastructure and video search
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SEO Consultant
Polls Boutique
(Privately Held; Internet industry)
October 2008 — December 2009 (1 year 3 months)
Leading search engine optimization for UGC polls, surveys and quizzes
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SEO Consultant
Footbo.com
(Privately Held; Computer Software industry)
September 2008 — December 2009 (1 year 4 months)
Running sporty search engine optimization with focus on UGC and infrastructural techniques
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SEO Consultant
OurParents, Inc.
(Privately Held; Consumer Services industry)
July 2009 — November 2009 (5 months)
Leading organic efforts and search-engine-friendly design
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SEO Consultant
BloggersBase
(Privately Held; Internet industry)
July 2009 — September 2009 (3 months)
Leading search engine optimization efforts for UGC
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SEO Consultant
Oberon Media
(Privately Held; Computer Games industry)
May 2009 — August 2009 (4 months)
Leading search engine infrastructure and organic traffic consultation
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SEO Consultant
Wize.com
(Privately Held; Internet industry)
June 2008 — July 2009 (1 year 2 months)
Leading SEO efforts on the highly competitive product comparison/reviews sector
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SEO Consultant
Metacafe
(Privately Held; Internet industry)
May 2005 — May 2009 (4 years 1 month)
Running tactical and strategic search engine optimization, including video search
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SEO Consultant
Electronic Arts
(Public Company; ERTS; Computer Games industry)
February 2009 — March 2009 (2 months)
Search engine consultation for pogo.com
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SEO Consultant
Shvoong.com
(Privately Held; Internet industry)
August 2005 — February 2009 (3 years 7 months)
Leading multilingual and international search engine optimization
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SEO Consultant
Gizmoz
(Privately Held; Internet industry)
May 2006 — January 2008 (1 year 9 months)
Advising on UGC search engine optimization and viral SEO
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SEO Consultant
Answers.com
(Public Company; ANSW; Internet industry)
August 2007 — September 2007 (2 months)
Short-term SEO and organic consultation for answers.com
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SEO Consultant
Sportingo
(Privately Held; Online Media industry)
March 2007 — July 2007 (5 months)
Running sporty search engine optimization with focus on hybrid-UGC and infrastructural techniques
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SEO Consultant
fring
(Privately Held; Telecommunications industry)
November 2006 — June 2007 (8 months)
Running organic and downloadable application SEO for voip
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SEO Consultant
IncrediMail
(Public Company; MAIL; Internet industry)
July 2006 — November 2006 (5 months)
Consulting on structual SEO for various IncrediMail properties and advising on organic/software optimization techniques.
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SEO Consultant
Browzwear
(Privately Held; Computer Software industry)
July 2006 — October 2006 (4 months)
Running search engine optimization for stylezone.com, focusing on UGC and structural SEO
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SEO Consultant
The Washington Post
(Public Company; Newspapers industry)
August 2006 — September 2006 (2 months)
Short-term SEO project for washingtonpost jobs section
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SEO Consultant
SpeedBit
(Privately Held; Computer Software industry)
July 2005 — July 2006 (1 year 1 month)
Running organic consultation and downloadable SEO
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SEO Consultant
Hotbar.com
(Privately Held; Internet industry)
August 2005 — September 2005 (2 months)
Advising on organic search engine placements
Michael Lugassy’s Education
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Ha'Universita Ha'Petuha
BA , Business Management , 2004 — 2009
Dissertation 1: Effect of background music on TV ads recollection levels
Dissertation 2: Success factors of contractual alliances - affiliate programs on the web
Additional Information
Michael Lugassy’s Websites:
Michael Lugassy’s Interests:
contextual advertising, behavioral targeting, monetization, affiliate programs, affiliate marketing
Michael Lugassy’s Groups:
KinnerNet, Startupseeds
Michael Lugassy’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
