Serge Inowlocki

Digital Marketing & Project Management

Location: Israel
Industry: Internet

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Serge Inowlocki's Overview

Current

Consultant in e-commerce and digital marketing at Self-employed online marketing specialist

Past

Senior Project Manager at myThings
Online marketing webmaster (Marcom) at AudioCodes
E-Marketing Manager & SEO Specialist at Dr.Waismann Clinic

Webmaster at Cellcom Israel Ltd
Web Developer at RateRings - Win Systems
Founder & CEO at Direct Tailoring sprl

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Education

MLA
University of Derby
Hi-Tech College (Herzliya, Israel)

Sivan Institute (Tel-Aviv, Israel)
Faculté universitaire des Sciences agronomiques de Gembloux
Athenee Royal d'Uccle II
Athenee Maimonide

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Recommendations

20 people have recommended Serge

Connections

453 connections

Websites

Personal Website

Interested in finding a challenging position in Marketing with an opportunity for personal growth in a dynamic technological environment

Specialties

Passion to leverage technology and digital media to drive outstanding customer experience.

career opportunities
consulting offers
new ventures
job inquiries
expertise requests
business deals
reference requests
getting back in touch

Consultant in e-commerce and digital marketing

Self-employed online marketing specialist

April 2011 – Present (1 year 2 months)

Business Plan, market analysis, planning and execution of marketing strategies that align with business priorities and are tailored for core audiences and segments of a global enterprise in the wellness industry.

Senior Project Manager

myThings

Privately Held; 51-200 employees; Internet industry

April 2010 – March 2011 (1 year) Tel Aviv

Start-up in Online Advertising – Behavioral Retargeting 

Design and management of workflows and processes allowing the scalability of the Operations department, mostly towards the european market (France, UK, Germany). Building an efficient interface between R&D and Sales by taking into consideration the technical and cultural aspects of the mission. Leading understanding of customer needs, engagements and life cycles across audiences and digital channels. Aligned customer needs with business priorities to deliver optimum return on marketing investment.

Online marketing webmaster (Marcom)

AudioCodes

Public Company; 501-1000 employees; AUDC; Telecommunications industry

January 2006 – April 2010 (4 years 4 months) Airport City

Network Equipment & Solutions Provider for VoIP Telephony .

Strategic planning. Participated in the creation of marketing collateral, multimedia and web content. Responsibility for Search Engine Optimization (SEO), newsletters and events production. Development of customer-centric best practices for engaging audiences in digital channels. Architect and implement digital marketing programs including lead capture, paid media, content management and social media. Delivery of standard reporting to marketing department for defined key performance indicators.

E-Marketing Manager & SEO Specialist

Dr.Waismann Clinic

May 2005 – December 2005 (8 months)

Worldwide business development, SEM and SEO. Managed Pay Per Click campaigns: Plan, launch and ongoing management of a global online marketing campaign promoting Medical Tourism in Israel. Defined and developed proof of concepts to test innovative tactics. managed a team of graphic designer and web developer.

Webmaster

Cellcom Israel Ltd

Public Company; 1001-5000 employees; CEL; Telecommunications industry

May 2000 – February 2005 (4 years 10 months)

Web sites and servers management, web applications integration and traffic analysis for marketing & IT purposes. Supervised web interfaces capabilities strategy and execution to deliver optimized customer experience. Single point of contact in the engineering department for marketing, customer service and sales representatives.

Web Developer

RateRings - Win Systems

December 1998 – April 2000 (1 year 5 months)

Cellular internet applications design and development. ASP, JavaScript, HTML, XML/WML, CSS and SQL.

Founder & CEO

Direct Tailoring sprl

October 1991 – May 1997 (5 years 8 months)

Direct marketing, sales, international business development (EMEA). Establishing a new enterprise with international sales. Managing a team of 5 employees. Infrastructure included over 12 resellers and distributors in over 7 countries. [Business is still active. I made an exit prior to moving to Israel.]