Ofer Livne

Director of Advertising at StartApp

Location: Israel
Industry: Online Media

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Ofer Livne's Overview

Current

Director of Advertising at StartApp
Team leader client and publisher relations, Matomy mobile at Matomy Media Group

Past

Branches manager In Matomy media (Xtend) at Matomy Media Group
Account Manager - performance marketing at Matomy Media Group
Psychotecnical examiner, deputy of the head commander of the psychotecnical squad at Israel Defense Forces

Education

The Hebrew University

Recommendations

1 person has recommended Ofer

Connections

500+ connections

Websites

Company Website

Director of Advertising

StartApp

Privately Held; 11-50 employees; Internet industry

February 2013 – Present (5 months)

Team leader client and publisher relations, Matomy mobile

Matomy Media Group

Privately Held; 201-500 employees; Marketing and Advertising industry

January 2012 – Present (1 year 6 months)

* Was one of the first people to establish Matomy's mobile display advertising network.
responsible for managing both advertisers and publishers relations:
* I had 5 people under my direct management
* Vast knowledge of the mobile and web eco systems
* Working with several buying and ad serving platforms – Right media exchange, Mocean mobile
* Large experience with CPA and CPI tracking solutions

On the advertisers side:
* Managing a client relations team working with both direct clients and agencies (CPC/CPM
towards CPA/CPI goals), affiliate networks (pure CPA/CPL/CPI offers) and network clients
(mostly on a CPC/CPM basis)
* Optimize and analyze data in order to maximize revenue opportunities and reach campaign goals
* Leading business development, up sales and contract negotiations with existing clients

On the publisher's side:
* Managing a publisher relations team overseeing more than 100 publishers
* Providing yield management and trafficking solutions
* Working with publishers on different business models – revenue share/fixed CPM or CPC
basis/Minimum CPM guarantees

Had the privilege to be Matomy's keynote speaker at DMEXCO 2012 and gave a presentation outlined – Mobile performance advertising: any different from online advertising? Talking about the great differences and approaches between mobile and web performance campaigns

Branches manager In Matomy media (Xtend)

Matomy Media Group

Privately Held; 201-500 employees; Marketing and Advertising industry

July 2011 – February 2012 (8 months)

* Matomy media group is a global performance company with branches in Spain, Mexico,
Netherlands, Germany and the USA
* My team served as the connecting link between Matomy branches to the media side of the
company:
* Managed international relations across different countries and working cultures
* Defined new working procedures and regulations
* Expended Matomy media's activity to more premium verticals such as e-commerce, travel
and fashion using non-traditional media buying methods

Account Manager - performance marketing

Matomy Media Group

Privately Held; 201-500 employees; Marketing and Advertising industry

July 2010 – June 2011 (1 year)

* I was responsible for growing and developing assigned customer accounts
* Optimize to promote assigned campaigns; implement constant improvements and creative
solutions/upgrades to reach ROI goals.
* Managed budgets of over 300K on a monthly basis

Psychotecnical examiner, deputy of the head commander of the psychotecnical squad

Israel Defense Forces

Government Agency; 10,001+ employees; Military industry

December 2002 – December 2005 (3 years 1 month)

* Trained and conducted personality sorting interviews of new draftees
* Writing elaborate performance reviews according to the interviews conducted
* Appointed as the deputy for the head commander of the psychotecnical squad, specializing in
professional projects:
* Was part of a small chain of command (5 people) that commanded over 100 soldiers.
* Took a significant role in planning the long-term assignments of the squad.
* Supervised and stated long term objectives for the advancement of the projects, while
presenting yearly and seasonally working plans.
* Defined and implemented new working regulations, while developing new reports and working
with different computer systems.
* Gave service to hundreds of draftees a day.
* Named as an exceptional psychotecnical examiner by the psycohtenical department
* Named as an exceptional soldier by the planning brigade and manpower administration - the
biggest placement organization in the Middle East, counting over 1,000 soldiers.